VIRA LATA (literally “turning cans”) is a name for  “street dogs.” the term has evolved to describe all  dogs without a defined breed. these beloved canines surpass the labels of breed to embody that unique, lovable + pure nature within all dogs that captures our hearts. We believe, the wild animal nature within our pets ignites their path to true happiness.  

Born in Brooklyn, OUR HOLISTIC LINE OF PRODUCTS ARE HAND MADE WITH LOCAL + QUALITY INGREDIENTS. WE BELievE IN being CONSCIOUS OF WHAT WE PUT ON OUR PET’S SKIN + how we care for their health + wellbeing. That is why we focus on always utilizing the wisdom of PREVENTIVE, NATURAL + HOLISTIC HABITS + MEDICINE.